Enabling market entry for game-changing products and technologies.
Building better businesses, for the people, for the planet.
We level the playing field by connecting innovation owners and strategic market access partners to unlock the potential of indirect channels around four pillars.
Delivering high impact products and technologies into new markets for the people and for the planet.
Enabling businesses to build value chains and relationships aligned around core sustainability goals.
Building relationships around a
transparent due diligence on partners, product/technology.
Providing access to a global and
reliable ecosystem, to intuitively make valuable B2B connections.
Accessful creates a cost-effective channel for reliable value chain engagement to leverage indirect channels, to de-risk and deliver successful first market entry and/or growth market expansion of game changing new technologies.
Quicker
Cost-effective
Transparent
Global
Instructive
Bidirectional
Up to 90% of innovation fail to succeed in the market and deliver impact at scale. We have identified the main three factors inhibiting innovation market sucess.
Describes the scenario when companies experience the lack of crucial commercial capabilities to successfully [...]
Describes the scenario when companies from both sides of the value chain, experience the lack of crucial commercial capabilities to successfully commercialize, grow and sustain a service, product and/or technology at scale. In capabilities, we primarily refer to resources in the form of time, personnel, knowledge and capital, all intrinsically linked (most simply, time and knowledge to personnel, personnel to capital).
Startups, Spin off and SMEs [1-49 employees]
× Limited marketing resources and expertise
× Limited budgets for market access
× Limited resources for business development
× Limited platform for market visibility
× Limited budget for physical events
× Limited time available
× High uncertainty and doubts between parties
Describes the scenario when one party to a commercial transaction possesses greater material knowledge than [...]
Describes the cases where one party to a commercial transaction possesses greater material knowledge than the other party. This phenomenon is incredibly high on innovative solutions entering new markets. Innovative products an technologies need more explanation and usually require high touch marketing and sales. In fact, in their excellent Harvard Business review article ‘How to sell new products’, authors highlight that average 35% uplift in time required per sales for new products over market norms.
Startups, Spin off and SMEs [1-49 employees]
× Poor partner company information
× Poor partner product/service information
× Poor partner technology information
× Lack of partner visibility within wider market
× Sustainability considered secondary priority
× Long sales cycle (+35% longer vs market norms)
× High uncertainty and doubts between parties
Describes the scenario when networks are fragmented and communications & cooperation within networks [...]
Describes the scenario when networks are fragmented and communications & cooperation within networks are poor. Innovation fail commercially when their ability to connect and create cost effective relationships between the innovation owner and commercial partner is restricted by their network. A large, mature sales team can build network strength but, the smaller, limited resources of most SMEs will struggle to overcome this barrier without specific tools or third parties assistance.
Startups, Spin off and SMEs [1-49 employees]
× Limited network beyond management
× Limited network beyond local market
× New market access restrict to trade fairs
We help the best products and technologies reaching the right markets and the right market to reach the best innovation.
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If validation is successful, you will be able to immediately book a free 60-minutes video call with us to get to know each other.
During the video call, Accessful may ask some questions regarding the company and clarify any question the client may have about our service.
If we agreed to work together, you will receive your account credentials where you can access to your private client area.
Reliable access to our global ecosystem of Start-ups, SMEs, Large Entities, RTO, Universities, Hospitals and others.
We level the playing field by connecting high impact innovation to the right markets. With sustainability at its core, our consultancy firm opens the door to building better business – for people and planet.