Making the most of granular study and you may powerful knowledge

Brand new dating application marketplace is financially rewarding and you may very competitive. Dependent users compete that have initiate-ups to reduce from audio and need the eye out-of anybody searching for love. Because of so many anyone looking at tech meet up with its next mate, getting an informed feel is critical.

Operating within the forty-five dialects across 190 nations, Badoo keeps over 450 million users. Among them, they make an amazing twelve billion swipes daily. Thus giving a sign of the dimensions of information getting managed therefore the issue of getting better that have big analysis.


Inside the role, it’s Petr’s duty to ensure Solange along with her Development team have the best number of research and also make smarter decisions.

Petr provides their leading studies of AppsFlyer to the Badoo’s very own BI system. Once truth be told there, the guy works together Solange to understand the woman dash and visualization conditions.

Thus giving him the latest detail he needs to blend studies sources and provide it during the a very clear and you may usable way. That it would not be you dating sites Adult datings can without having study no more than detailed top you are able to.

“You should provide studies inside the to the lowest granular height once the we should instead blend supplier data, marketing study along with all of our interior metrics. In addition it ensures that if the analytical conditions about progress team change, we possess the capacity to easily adjust even as we feel the intense research to create of.” – Petr Yurin


Each day Solange along with her cluster play with their AppsFlyer dashboards so you’re able to display screen the newest efficiency of methods from the news supply. Having the ability to exercise-as a result of an extremely granular peak form they could changes venture account within the real-go out.

And, if strategies aren’t undertaking well or if news present try any way doubtful, they can instantaneously freeze the new promotion.

And you may, when Solange must wade greater she will access Badoo’s BI program to obtain just what she needs. Badoo uses AppsFlyer’s Research Locker solution to populate the BI system with the raw analysis.


“We capture choices considering data on a regular basis. I then allocate strategy purchase and optimize campaigns in line with the analysis one we have been looking at. So it’s important for us getting direct and you may good analysis into the real-go out. Such as for instance, we can today find out if one supply country otherwise campaign is carrying out a lot better than one other, which means that I am able to rapidly action people finances alter.” – Solange Baki

Just like the Movie director regarding Strategic Profile, it’s Richard Earnshaw’s role to ensure Petr and Solange get the help they require.

“I email address Richard whenever You will find an issue. Easily observe that there’s an unusual rate of conversion or CTR otherwise people doubtful interest, I recently request his opinion. The guy looks into they in my situation, to greatly help me out and you will express his skills.” – Solange Baki

They will continue to be determined about what their investigation and you may customers tell them. From inside the COVID-19 drama, its analysis displayed a critical increase in Gen-Z users because they turned to technical during lockdown. Solange along with her cluster continues to monitor so it development and you may adapt the preparations as needed.

And you can, together, Solange and you may Petr will look to apply an equivalent analysis punishment so you can Bumble, certainly one of Badoo’s sister names.

“I enjoy the truth that AppsFlyer lets us to consist of that have one network that i want to decide to try. Getting included with AppsFlyer has been my personal primary significance of any companion. I truly delight in you to I could state, ‘Ok, what’s the technique for this lover?’ They are going to optimize into the storage. Up coming these are the incidents that i should display using them.’ In accordance with one click the audience is working.” – Solange Baki

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